I noticed something really different about customers behaviour that day. Everyone was going after the really cheap items. At one isle, I overheard a conversation between a mother and her small daughter. They were looking for the cheapest instant noodle available on the shelves. Hmm...to me Maggi is already cheap, what is cheaper than Maggi?
What a routine....and it's getting more expensive
It never felt so hard to make a decision to buy a pack of 10kg rice. I move up and down the same isle looking for the best bargain. I used to spent about Rm30 per 10kg of Beras Wangi but today they cost me closed to RM50! Price of other essential items will slowly but surely rise. It's a matter of time.
I kept counting my blessings. I'm thankful that I can still manage and absorb this rising cost of living. I said to my self, no matter what happens I will get the best for my kids. I will not compromise on their health, education or safety. I'm prepared to sacrifice and change my lifestyle.
It's hard to imagine what will happen to our country in the next 15 to 20 years. It's going to be challenging. It's going to be super competitive. We need people with super capabilities to manage the country. We need strong and healthy citizens to support and develop the country. But with lower purchasing power today, how can we afford to build future 'hyper citizens'?
There is a need to educate people about nutritional diet. Especially for children. With rising price of essential goods, citizens needs to be empowered with knowledge on what to consume to ensure maximum nutrient intake at minimum costs. We need to be smarter and wiser now. So it's not simply about stocking up kitchen cabinets while saving some money, more importantly, it's about providing our body with a balanced diet.
Knowing what to eat is one thing. Knowing about what you eat is another. With today's IT and network infrastructure, we should be able to know more about what we eat. Nutrietional facts are just the surface information. We should be able to 'drill' down deeper to know other facts like where it's been produced, facts about livestock breed and age of animals. If this is possible, many things would not be homogeneous anymore. It shifts our focus from economies of scale to economies of abundance. It's hyper differentiation at its best.
Many sheep...with RFID technology, we can track, store and distribute data on food sources
It's a bit in the future but with hyper differentiation, I might not need to go to Tesco and shop. They need a bigger retail space to display and store their almost unlimited type of stocks. The best is to display and sell on the internet. Cyber retailing is not limited by shelves space which I think is very good. At least I dont need to go out to buy grocerries and I get to spend more time at home. Lesser carbon mission as well. The 'smart' fridge will stock up on its own, all done via the internet!
4 comments:
i think "nutritional" is the correct spelling
Mafiz, e- shopping does not give the satisfaction of shopping.. especially for shopoholics..plus in the long run government need to find ways to make the country self reliant not dependent on imports. I don't see why rulers have to wait after the March election to do counter measures to stabilise the economy.. No amount of subsidies can help us this time.. Actually that is a short term solution only. In the long run we need to produce enough rice or we need to switch our staple food may be to tapioca...Maybe each landed house need to grow the basics like vegetables, chili and not emphasize on landscaping anymore.. Main point here is solution to curb the problem.. Maximise supply of food and the law of supply will come through price will go down exceeding the magnitude increase in the price of oil (cost of production)
With hyper differentiation, you will find specialise shop just for shopoholics. There will be services that meets all market segments needs including both cyber and walk in shoppers.
You can't maximise supply when resources(labour & material) are limited. So its better to optimise supply by being efficient and produce with minimum wastage. Must find ways to reduce middle man cost of doing business. Today's technology and info structure allows producers to directy negotiate with customers.
Sambung kat rumah..btw, siap kan thesis
That is what I said..dear homegrown la darling reduce middlemen cost and make it a way of living...plus we never sambung kat rumah..we do other things..heheheh
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